Seven New Thoughts About Saree Blouse Stitching That Will Turn Your World Upside Down
Seven New Thoughts About Saree Blouse Stitching That Will Turn Your World Upside Down
Ayushi Kanoi Gupta, Architect of LovetoBag
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Ayushi Kanoi Gupta, architect of exceptional accoutrements cast Lovetobag, has been absorbed by architecture and adroitness back her childhood. With her mother alive in the Indian apparel industry, Ayushi was generally begin wrapping herself in the finest of chiffons, amidst by ablaze leathers and fabrics.
It was accordingly not hasty back Ayushi enrolled herself in the National Institute of Appearance Architecture (NIFT), New Delhi and accelerating with a gold medal. After her graduation, Ayushi formed in the Indian exports accessories area for over two years, area she realised the adopted abeyant for a value-added accessories brand. “A cast with Indian flavour and all-embracing quality,” she says.
India food couture adornment to affluence brands like Alexander McQueen, Balmain, Dior, and Mary Katranzou. “If India is the assembly hub for apple chic accessories brands, how could this accomplishment be activated to actualize an aboriginal brand?” Ayushi wondered.
In 2011, she founded Lovetobag, on the apriorism of adulatory India’s roots while advancement top drawer quality. By 2015, the Delhi-based cast was a approved at Lakme Appearance Week and Lotus Makeup India Appearance Week, and authoritative it to the covers of the cast of Harper’s Bazaar, Grazia, Vogue, and Cosmopolitan.
Lovetobag is additionally a hit in Bollywood with B-town celebrities Aishwarya Rai Bachchan, Sonam Kapoor, Shipa Shetty, Kareena Kapoor, Vidya Balan, Karishma Kapoor and Malaika Arora generally begin antic Lovetobag.
“Lovetobag is my accolade to the quintessential Indian adroitness attenuated with avant-garde architecture sensibilities,” Ayushi tells HerStory.
Bollywood actresses Ileana D’Cruz, Vidya Balan, Karisma Kapoor and Shipa Shetty (L-R) antic Lovetobag | Image Source: Lovetobag
Like abounding startups, Lovetobag was built-in out of an unmet demand.
During her aftermost administration at Impulse All-embracing Pvt Ltd, Ayushi advised and produced bags, scarves and jewellery for high-street appearance brands including Ted Baker, Karen Millen and Debenhams Designs. “I generally begin that their bestsellers were aggressive by Indian crafts,” she says.
The anticipation action accomplished a altered akin back Ayushi accustomed a covering accent from her acquaintance in London with a ‘Made in India’ label. But why bags?
During her sister’s wedding, the administrator was clumsy to acquisition a accent to accompaniment the bells accouterments and complete the look. “Indian brands connected to accomplish all-encompassing products… there was an adopted abeyant for a value-added Indian accessories brand,” she says.
With some extra adornment from her mother’s abundance – Sozenkari, Ayushi created a accent and after went on to advertise 500 pieces of the aforementioned design. “That’s back I apparent my signature style,” she says.
Lovetobag has a aggregation of 40 employees, including aboriginal karigars and craftsmen.
Seven New Thoughts About Saree Blouse Stitching That Will Turn Your World Upside Down – saree blouse stitching
