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Mrinalini Shastry spent over 16 years alive in the development sector, with NGOs, amusing enterprises and the Andhra Pradesh government, afore she absitively to alpha Six Yards Plus, a cast that sources accurate sarees beyond 20 states of India.

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An alum of Indian School of Business (ISB), Mrinalini spent best of her career alive on women’s livelihoods, abnormally women’s self-help groups, allowance them booty their articles online and authoritative them profitable.

She zeroed in on sarees as she has been amorous about the six yards all her life.

“Since I angry 21, I accept beat sarees to work. I absolutely feel able in them and the affectionate I array are accustomed sarees, mostly handloom,” she says.

Starting off with aloof Rs 11,000, Mrinalini’s aim was to affix to altered clusters of weavers beyond India, and not aloof attending at a Benaras or a Kanjeevaram, which are accepted anyway.

In 2017, she launched Six Yards Plus for burghal women who appetite to array a saree as generally as they could but did not accept abundant advice on the affectionate of sarees that were acceptable assignment wear. She says she was agog to actualize a amplitude for artisanal sarees and assignment with clusters.

“It was additionally about alteration perspectives. Women would rather abrasion Western clothes or a kurta to an interview. I knew we were accepting into a baby sliver of the alteration bazaar and aggravating to accomplish sarees accordant in today’s world. Of course, there’s acquaintance about handlooms and beneath inhibition in cutting a saree to work, so that’s additionally helping,” Mrinalini says.

A archetypal cutting a Six Yards Plus saree

Due to her assignment in the development sector, Mrinalini had travelled abundantly throughout Andhra Pradesh and Telangana, and this acquaintance helped her affix with weaver clusters and accretion a bigger compassionate of altered weaves. She has continued this to accommodate clusters in West Bengal, Karnataka, Maharashtra, and Madhya Pradesh.

Six Yards Plus appearance Godavari, Ikkat, Gamcha, Shibori, Kalamkari, Kota, Maheshwari, Phulla, Ponduru, Jamdani, amid abounding others. The sarees are accessible online on the company’s website, its flagship abundance in Hyderabad, and at Project Eve food in Bengaluru and Hyderabad.

“There are some weaves like Benaras and Kanjeevaram that are already actual accepted so you don’t charge to anticipate of awakening or do abundant about them. The others like Mangalgiri, Udipi, or gamcha sarees from Bihar affection as awakening stories,” she says.

Mrinalini additionally believes “revival” is a adequately blurred term. “We are, for example, not alteration a assertive affectionate of weave, I would leave that to bolt historians. I would say we are animating bazaar absorption in these weaves by affairs them to the appropriate consumers who
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